The GEO / AI Analysis section evaluates how your business appears in modern, AI-powered "grounded" search results. Unlike traditional search lists, this section measures your visibility in AI-driven recommendation sets (such as ChatGPT, Google Gemini, and Perplexity) for specific local searches. This is a strategic view of how well AI engines "trust" and recommend your business to high-intent local customers.
The way customers find businesses is shifting from scrolling through long lists to receiving direct, AI-generated answers. If your business isn't "grounded" in these results, you are invisible to a growing segment of the market. This section identifies your "visibility gap" and shows you exactly what you are leaving on the table compared to the top-performing competitor in your area.
The GEO score is measured on a 0–100 scale.
It represents how close your business is to the local market leader in terms of visibility and estimated call volume within AI results. It is a comparative score: a 100 would mean you are the dominant recommendation, while a lower score indicates a significant gap between you and the top-ranking business.
This is the locally phrased commercial query we used to evaluate your business.
How it's generated: We take your top industry keyword and combine it with your primary location (e.g., "Best tropical smoothies in FL 33135").
Purpose: This reflects how a real customer in your area actually searches for your services, allowing us to test your visibility in a realistic, high-value scenario.
This section estimates the growth potential your business could unlock by improving its AI visibility.
Current Calls: Your current estimated monthly calls coming from these AI/grounded result sets.
Potential Calls: The "call gap." This is the estimated number of additional monthly calls you are currently losing to the market leader.
New Clients: An estimate of how many new customers these additional calls could convert into each month.
This is a high-level estimate of the monthly business this channel could unlock if the visibility gap is closed.
This section compares your business directly to others in the AI-generated result set for your specific search term.
Share of Voice (SOV): This is your visibility signal. It represents your "slice of the pie" in AI recommendations. A weak SOV means competitors are being mentioned and cited much more frequently than you.
Stability: This measures how consistently you appear in these results. High visibility is only valuable if it is stable over time.
Relative Grade: Your performance is expressed as a percentage of the leading business’s success, showing you exactly how far you need to climb to become the top recommendation.
A low score in this section is typically due to:
Weak Share of Voice: You are rarely mentioned in the grounded-answer result set compared to competitors.
A Large Call Gap: The market leader is capturing significantly more interest and leads than your business.
Lack of Stability: Your presence in AI results is sporadic or non-existent.
Authority Gaps: AI engines lack enough consistent, verifiable data to "ground" your business as a primary recommendation.
GEO / AI visibility serves as a future-facing lead generation tool.
Strong GEO presence → High-trust AI recommendations.
High-trust recommendations → More direct calls and inquiries.
Increased calls → More new clients and revenue.
If your GEO score is low, you are effectively ceding your local market to competitors who have better-optimized AI signals.
These recommendations are system-generated interpretations intended as directional advice to improve your future search visibility:
Strengthen Authority: Improve the digital signals that help AI engines verify your business as a trusted local leader.
Optimize Local Content: Ensure your website and profiles explicitly answer the specific commercial intent of local searchers.
Enhance Local Presence: Focus on increasing mentions and citations of your business within your specific geographic area to boost Share of Voice.
Improve Stability: Align your information across all platforms to provide the consistent signals AI engines require to recommend you.
Our GEO product is designed to increase your Share of Voice in AI-powered search engines like ChatGPT, Gemini, and Perplexity, closing the call gap with local competitors and generating new leads from emerging AI-driven channels.
