The GEO / AI Analysis section evaluates how your business appears in modern, AI-powered "grounded" search results. Unlike traditional search lists, this section measures your visibility in AI-driven recommendation sets (such as ChatGPT, Google Gemini, and Perplexity) for specific local searches. This is a strategic view of how well AI engines "trust" and recommend your business to high-intent local customers.
Why is this important?
The way customers find businesses is shifting from scrolling through long lists to receiving direct, AI-generated answers. If your business isn't "grounded" in these results, you are invisible to a growing segment of the market. This section identifies your "visibility gap" and shows you exactly what you are leaving on the table compared to the top-performing competitor in your area.
Performance Score
The GEO score is measured on a 0–100 scale.
It represents how close your business is to the local market leader in terms of visibility and estimated call volume within AI results. It is a comparative score: a 100 would mean you are the dominant recommendation, while a lower score indicates a significant gap between you and the top-ranking business.
Search Term
This is the locally phrased commercial query we used to evaluate your business.
How it's generated: We take your top industry keyword and combine it with your primary location (e.g., "Best tropical smoothies in FL 33135").
Purpose: This reflects how a real customer in your area actually searches for your services, allowing us to test your visibility in a realistic, high-value scenario.
Projected Monthly Impact
This section estimates the growth potential your business could unlock by improving its AI visibility.
Current Calls: Your current estimated monthly calls coming from these AI/grounded result sets.
Potential Calls: The "call gap." This is the estimated number of additional monthly calls you are currently losing to the market leader.
New Clients: An estimate of how many new customers these additional calls could convert into each month.
This is a high-level estimate of the monthly business this channel could unlock if the visibility gap is closed.
GEO Analysis Results (Competitor Comparison)
This section compares your business directly to others in the AI-generated result set for your specific search term.
Share of Voice (SOV): This is your visibility signal. It represents your "slice of the pie" in AI recommendations. A weak SOV means competitors are being mentioned and cited much more frequently than you.
Stability: This measures how consistently you appear in these results. High visibility is only valuable if it is stable over time.
Relative Grade: Your performance is expressed as a percentage of the leading business’s success, showing you exactly how far you need to climb to become the top recommendation.
Low Score
A low score in this section is typically due to:
Weak Share of Voice: You are rarely mentioned in the grounded-answer result set compared to competitors.
A Large Call Gap: The market leader is capturing significantly more interest and leads than your business.
Lack of Stability: Your presence in AI results is sporadic or non-existent.
Authority Gaps: AI engines lack enough consistent, verifiable data to "ground" your business as a primary recommendation.
Impact on Visibility and Leads
GEO / AI visibility serves as a future-facing lead generation tool.
Strong GEO presence → High-trust AI recommendations.
High-trust recommendations → More direct calls and inquiries.
Increased calls → More new clients and revenue.
If your GEO score is low, you are effectively ceding your local market to competitors who have better-optimized AI signals.
Recommendations (Strategic Guidance)
These recommendations are system-generated interpretations intended as directional advice to improve your future search visibility:
Strengthen Authority: Improve the digital signals that help AI engines verify your business as a trusted local leader.
Optimize Local Content: Ensure your website and profiles explicitly answer the specific commercial intent of local searchers.
Enhance Local Presence: Focus on increasing mentions and citations of your business within your specific geographic area to boost Share of Voice.
Improve Stability: Align your information across all platforms to provide the consistent signals AI engines require to recommend you.
