---
title: "Gap Analysis - Reviews"
description: "Explaining the Gap Analysis Reviews section"
url: https://help.mplannerpro.com/en/articles/44-gap-analysis-reviews
collection: "Impact Report"
updated: 2026-09-22
language: en
---

# Gap Analysis - Reviews

Explaining the Gap Analysis Reviews section

The **Reviews** section evaluates your business’s online reputation and social proof based on review count, average rating, and how you compare to competitors. It shows how strong your reviews are in influencing customer trust, visibility, and conversion performance.

![](https://staticfiles.gleap.io/gattachments/3zm1f7GnkbyGZgpXTljvVzaAKvzbj1gXob16zbfT130KgyKyUkYjjdq9p4MpDAMSQmEtR8HmE0h.png)

## **Performance Score**

The performance score reflects your review strength based on rating quality and review volume compared to competitors or benchmarks. A score of 100 means your business is performing at the top level in your market.

![](https://staticfiles.gleap.io/gattachments/MXJAmromnG4BjFnOoNw9xoXdkNW8ErU7dnwBu7qmdQvICPwbavQwMzlYPSyZLE4sBGSifrYZv5D.png)

## **Why this is important**

Reviews influence whether customers choose your business or a competitor. Strong ratings and high review volume increase trust, improve visibility, and help convert more searches into calls and inquiries.

![](https://staticfiles.gleap.io/gattachments/JozZTBQ62LBzMzdiuY38qtthAEnQ335usMLDN5EAQaUXvJjdyuXdGtY6vLb8AbS9N1n6NGvxvpp.png)

## **Projected Monthly Impact**

#### **Rating Strategy**

Represents your current review performance, including your average rating and total review count, used to assess how strong your reputation is compared to competitors.

#### **Profile CTR**

Shows your share of clicks from local search results. Reviews improve this by increasing trust, which makes customers more likely to choose your business over others.

#### **New Growth**

Represents the additional leads and clients expected from improving review performance. A value of 0 indicates that the business is already performing at a high level with no measurable gap.

![](https://staticfiles.gleap.io/gattachments/GfkC4nLwtoByFJgix6kSnApjaMBn83nQYNjXtrdboTRsS4IEob3oICJOKeKHC9Pbd7CGTUG9z4H.png)

## **Review Analysis**

Displays your total number of reviews and average rating, helping evaluate your current reputation strength.

![](https://staticfiles.gleap.io/gattachments/Mnu5p4bIPu36TQ3XnvH2Rz69UwcS0SNpvePKDU2tHVvo5ACu6AEpiRoaZJg0LiUomciVwWmF183.png)