---
title: "Gap Analysis - SEO Performance"
description: "Explaining the Gap Analysis SEO Performance section"
url: https://help.mplannerpro.com/en/articles/45-gap-analysis-seo-performance
collection: "Impact Report"
updated: 2026-08-17
language: en
---

# Gap Analysis - SEO Performance

Explaining the Gap Analysis SEO Performance section

The **SEO Performance** section evaluates your organic search visibility based on keyword rankings, search demand, and lead potential.

![](https://staticfiles.gleap.io/gattachments/NOnDmFMUWCALedg1w3knLvfAmw8MoiaUjFOn3Z0EIIZcq5Mx46gn9ylLn4Z6t6poFXOe8tBelfc.png)

## **Performance Score**

The performance score reflects how many of your tracked keywords are ranking in Google’s top 10 results. A higher score means stronger visibility, while a score of 0 indicates that none of the tracked keywords are ranking on page one.

![](https://staticfiles.gleap.io/gattachments/qVaROhtvgcy8IDmamncsxBldLVcSd6DZoCyY0Y0kkwIVZhbZGMDpPWf9zFeeSkYVc7LiDxakIRF.png)

## **Why this is important**

SEO helps your business capture long-term demand from customers searching for your services. If your business is not ranking for key terms, you are missing organic traffic, leads, and opportunities.

![](https://staticfiles.gleap.io/gattachments/75GAG1vSeKQp0rld1H8LpMj7T8EFoxzixXQBGq3RZjmDi5b2Tft305qEnbQtTxdyYzV25isB582.png)

## **Projected Monthly Impact**

#### **Added Clicks**

Estimated increase in website visits based on improved keyword rankings and search demand.

#### **Added Leads**

Estimated number of additional potential customers generated from increased traffic.

#### **New Clients**

Estimated number of new paying customers based on lead conversion.

![](https://staticfiles.gleap.io/gattachments/irdCIT1MTDXf5bNyZGIeelehReKJKChWYr6JCjuCSVcuj2x5awMzxITlwEIt0Omkt2iPNF46T6g.png)

## **Keyword Ranking Analysis**

This section shows your current position for important service-related keywords.

![](https://staticfiles.gleap.io/gattachments/ceJHrBnMR0rthNyMj2DoUkxsR4oh5v08bRABYIXFmI7xlSLxnQbFhFMa6MtA6CpBmkux8cL4PJv.png)

-   Rankings closer to the top (Top 10) = higher visibility
    
-   Lower rankings or “Not found” = little to no visibility
    
-   The goal is to reach page one (Top 10) for these keywords