---
title: "Gap Analysis - Near Me SEO"
description: "Explaining the Gap Analysis Near Me SEO section"
url: https://help.mplannerpro.com/en/articles/47-gap-analysis-near-me-seo
collection: "Impact Report"
updated: 2026-08-26
language: en
---

# Gap Analysis - Near Me SEO

Explaining the Gap Analysis Near Me SEO section

## **NearMe SEO Section**

![](https://staticfiles.gleap.io/gattachments/Z1vpZT3OqFe8X4PNnoEgdfABWLfVocYXZQznZ18CrD3sTdQe0Nb50B7dbhsj8CuGUl0cyTOb9GY.png)

The **NearMe SEO** section shows how visible your business is in Google Maps for local searches like “near me” or city-based queries. It focuses on your ranking position and how that visibility impacts clicks, leads, and new customers.

##   
**Performance Score**

The performance score (e.g., 80.5) reflects how well your business ranks in local search results.

Rankings in the top 3 positions result in the highest scores

The score decreases as rankings drop

If your business is not ranking, the score can be very low

![](https://staticfiles.gleap.io/gattachments/mBfBfC5D7UFZvAjrwpprmStxD81ZnNlHZ5lXDTYuucEAfVWI6uCzRxZNWCYhdM8w37ZzvnWzTp9.png)

This score is based on your position in the Google map results.  

## **Why this is important**

Near Me SEO helps capture customers who are actively searching for services nearby and are ready to take action.

Higher rankings lead to:

-   More visibility
    
-   More clicks
    
-   More calls and leads
    

Lower rankings mean:

-   Missed opportunities
    
-   Customers are choosing competitors instead  
    
    ![](https://staticfiles.gleap.io/gattachments/lsCAo4eURs7zejywenDzSLfxqWRUW4LLTFh33H84YrR22nyvZScsIj7PN5qO6hLRHqxrTGFmrSV.png)

## **Grid Map (Local Ranking Map)**

## Understanding the Local Ranking Grid

The local ranking grid shows how your business ranks in Google Maps search results from different locations across your service area. Instead of showing a single ranking, the grid provides a broader view of your visibility in nearby areas.

![](https://staticfiles.gleap.io/gattachments/NTh5Tvl6em3FzEXY4x5JtzDn1R3geHsA0Uedtf7ZiYor6YS7xT2RynsoscEIhkBw2jvHJ7IfTDO.png)

### What is the 7x7 Grid?

The 7x7 grid represents 49 different search points placed across the map surrounding your business location. Each point simulates a customer searching for your services from that specific area.

This helps identify where your business ranks strongly and where visibility may be weaker.

### How to Read the Map

Each numbered pin on the map represents your business’s ranking position for the selected keyword at that location.

For example:

-   A ranking of **#1** means your business appears at the top of the local map results in that area.
    
-   A ranking of **#7** means your business appears lower in the results.
    
-   Higher numbers indicate lower visibility.
    

Because Google rankings vary based on the searcher’s location, rankings may differ across different areas of the map.

### What Do the Numbers Mean?

The numbers inside each grid point show your Google Maps ranking position for the selected keyword.

General ranking interpretation:

-   **1–3:** Strong visibility in the local map pack
    
-   **4–10:** Moderate visibility
    
-   **10+:** Lower visibility and reduced local exposure
    

If a result shows **“Not in Map Pack”**, it means your business is not appearing in the top local map results for that search location.

### What Do the Grid Points Represent?

Each grid point represents a simulated search location where Google ranking data was collected.

Together, the grid points help visualize:

-   Areas where your business performs well
    
-   Areas where competitors may outrank you
    
-   Opportunities to improve local SEO visibility
    

### Understanding the Colors

The grid uses color indicators to help quickly identify ranking performance:

-   **Green:** Strong rankings and high visibility
    
-   **Yellow/Orange:** Average visibility
    
-   **Red:** Weak visibility or poor rankings
    

This visual overview makes it easier to identify strengths and problem areas within your local market.

  

## **Location**

This shows the central point used for the analysis (your business address).

All rankings are measured relative to this location.

![](https://staticfiles.gleap.io/gattachments/A12BZAkj4MEfgpdjSemh0zLoPwQoO3ha0dFhsRaBFSwlDrcXdJQfVJXRQXAemcRmfHe8m9tlhYU.png)

## **Projected Monthly Impact**

This section estimates how your results could improve after optimization.

It includes:

-   Additional clicks  
    Shows the estimated increase in website visits per month if your rankings improve.
    

-   Additional leads  
    Represents the additional potential customers generated from improved visibility.
    

-   New potential clients per month  
    Estimates how many new paying customers could be gained per month based on increased leads.
    
    ![](https://staticfiles.gleap.io/gattachments/xCAbsBmjz0neY3qAwIJnS0OzT3YGISEhU3iPYTdxootWYrnLFhBqSypiJuv6oqOiHFDqNaAus3E.png)

## **Top Priority Keywords**

This section shows the most important local search terms for your business.

![](https://staticfiles.gleap.io/gattachments/1vqusIh7ieHJUZSX7FzhgeNLRa23qUe0hoxyueItUsAv7MOgHYfDUll69FrLq8BOOsaeGkvbHf6.png)

For each keyword, it shows:

Your current ranking  
Whether you appear in the map pack  
Search volume (in some cases)  
Keywords with lower rankings represent the biggest growth opportunities.  

## **NOT IN MAP PACK**

This means your business is not appearing in the top local results for that keyword.

Since most users click on the top results:

Not appearing here reduces visibility

Leads to fewer clicks and leads

![](https://staticfiles.gleap.io/gattachments/cWg9Idf4OzCEzzIGiJq7OmVJHaqaNzyGBbryCAXm9omKR2P1km9pMXuVFCSaQDYts0yrH7HkPIW.png)