---
title: "To-Do: Approve Brand Story"
description: "To-Do: Approve Brand Story"
url: https://help.mplannerpro.com/en/articles/64-to-do-approve-brand-story
collection: "ToDos"
updated: 2026-07-26
language: en
---

# To-Do: Approve Brand Story

To-Do: Approve Brand Story

![](https://staticfiles.gleap.io/gattachments/0wL0X826j4fWeh66qR7YbnDm4JsilVXN8jHwUgChLVTwFSTwT7aW2qLHYLUPcOtj574woGYfFC4.png)

## **The Plan**

This task collects answers to 5 specific questions about your business's identity, clients, and value proposition. the platform uses these answers to craft a brand story — a narrative that defines what makes your business uniquely valuable and positions it as the definitive authority in your market.

## **Why This Matters**

Businesses that compete on generic attributes — fast service, competitive pricing, licensed professionals — blend in with competitors. A brand story creates specific, memorable positioning that resonates with your ideal customer. It is used across all marketing materials — ad copy, business listings, website content, and AI agent scripts — ensuring consistent and compelling messaging across every touchpoint.

## **The Brand Story Questionnaire**

There are exactly 5 questions. All 5 are required.

### **Question 1: The 'Success Metric'**

Beyond closing a deal, how do you define a 'win' for a client's life? What transformation matters most? This captures what success truly looks like for your customer after the job is done — the real-world impact, not just the transaction.

### **Question 2: The 'Specialist Edge'**

In a real-world scenario, what is one specific thing your team knows or does that a generalist would likely miss? This identifies a concrete technical or experiential advantage that sets your business apart.

### **Question 3: The 'Smart Choice Origin'**

What makes choosing you the smart choice? Is it avoiding unnecessary cost, being more strategic when it counts, or something else entirely? This uncovers the rational argument for choosing your business.

### **Question 4: The 'Client Archetype'**

Who is your 'favorite' type of client to help? Describe the person or situation where you do your best work. This defines your ideal customer in human terms — not demographics, but the scenario and the person.

### **Question 5: The 'After Photo'**

If someone spoke to a client one year after working with you, what is the one thing they would say was 'different' about the experience? This captures the emotional differentiator — what clients remember and talk about beyond the work itself.

![](https://staticfiles.gleap.io/gattachments/GQVYoQfwwlCcrCYfDrdzCWvUIhS7aG6ATcDl2y5atD7rJJxXGQPHQub785DmpI9xFYkeS2rcBFE.png)

_The Client Archetype, After Photo questions, and What Happens Next section._

## **What Happens Next**

Once you submit your answers, the team crafts a brand story that positions your business as a definitive authority in your space. Your brand story is then used across all marketing materials — ads, listings, website content, and agent scripts.

## **Frequently Asked Questions**

### **How long should my answers be?**

There are no length requirements. Specificity is more valuable than length. A short, precise answer produces a stronger brand story than a long but vague one.

### **Can I change my answers after submitting?**

Once submitted, the To-Do cannot be modified. Contact your account manager immediately if you need to revise your answers.